J. Cole Speaks On Changing “Born Sinner” Release Date

Billboard got to catch up with J Cole recently and decided to discuss the reasoning for his decision to change his album release date to the same date that Kanye West will be dropping his album. Check out some of what he had to say below.

“Instantly the lightbulb [turned on]… it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, ‘Yo…’ The idea hit me instantly: ‘You got to go to that date’. I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought.”

“It’s a definite statement about how I feel about my album, which is confident. At the same time, let’s not forget this is Kanye West. He bets 100, 1,000, whatever the perfect is. His track record is flawless. I’m only expecting an incredible album from him. But I know what I have.”

Read the whole interview here.